With WordPress help, you can easily monetize your website with the help of Google AdSense and earn money. You can place an advertisement on your website or blog, using Google AdSense and every time a visitor or user of your website clicks on this ad, you get paid for it.
Before we begin with the guide to integrating your WordPress site with Google AdSense, it is important to note down:
If you are using WordPress.com to run your blog or Website, you cannot use Google AdSense. WordPress.com have its own platform WordAds, for advertising solution but to work with it, you first have to send an application and only if it gets accepted, you will allow using WordAds. The only scenario, where you can use Google AdSense is having a Business plan from WordPress.com
If you are using WordPress.org, which is a self-hosted platform for your website or blog, congratulation, you can easily integrate Google AdSense with your site or blog.
Now the above points are clear, let us move to the answer to your first question:
What is Google AdSense?
Google AdSense run by the search giant Google and it is an advertising network for the website owner and blogger to earn money by showing the image, video, text and other types of advertisement on their website page. These advertisements are called cost per click or CPC, which depends on various factors. The advertiser decides the cost and Google AdSense uses an algorithm to show an advertisement to target audience according to your website blog content.
The best part about Google AdSense is, you do not have to deal with the advertisers directly. The Google AdSense administrative team will decide everything from invoice, maintaining a relationship or amount per click. The Google AdSense team will collect the payment and will provide you with the earned money after deducting their fee.
The WordPress maintenance services can also help you integrate Google AdSense with your website but these are paid services.
Tools required to integrate your Site with WordPress
You only require two things to start with AdSense:
- A Website or a Blog
- A Google AdSense account
Things to Remember, Before you Begin With Integrating your Site:
The best size for an advertisement we have found is 336×280 or 300×250. These sizes not only fit most screen size and pay you more, but also won’t make your website looks full of ads which can steer away from your website users. Remember, the users of your website or blog should be the number one priority, not advertisements.
Placement of Ads
The placement of ads entirely depends on your site layout. Never place an advertisement in floating widgets as it is a violation of Google Terms of Services and you can get banned from Google AdSense program. Floating widgets also create problems with user experience. To get more clicks, you can place an ad on top of your website or sidebar.
How and When Do You Get Paid
User can select from various options to get paid like electronic transfer, cheque, wire transfer and more.
You will be paid after each month from the day of placing an ad on your site or blog only if earning match the required threshold set by Google AdSense. You can check your earnings from your Google AdSense account Transaction page.
Can Google AdSense Reject your Request?
Yes, Google AdSense can reject your request if your website or blog doesn’t meet with its program policies.
To get selected for an AdSense program:
- You site or blog must be more than 6 months old
- Your age should be more than 18 years old
Even if you fulfill those requirements, Google reserves the rights to decline your application
What is RPM and CTR in Google AdSense
RPM stands for Revenue per Mile or per one thousand impressions. It is calculated after dividing your earning by the number of page views and multiplying by 1000.
In CTR or click-through rates, your earning and clicks will depend on factors like your site topic, audience, or placement of your site.
Here is the 3 steps guide to Integrate Google AdSense with your WordPress site:
Step 1 – Register for Google AdSense:
The first thing you have to do is register for a Google AdSense account, which you can also do using your existing Gmail account. After registering, Google will analyze and review your account and within 5-6 hours, you will receive an e-mail about the status of your application. After completion of the first check, you can log in to your AdSense account get your code to start using it.
Step 2 – Set Ad type, Ad Size and other important things on Google AdSense:
The next step is, in your Google AdSense account, go to My Ads > Content > New Ad Units. A new screen will pop-up where you will be asked to select an ad type from “Text and Display Ads”, “In-Article Ads or “In-Feed Ads”. Once selected, you can now click on Next button to provide a name for the advertisement, size, type or colours.
The next thing you must choose is an Ad Size, which you can select from the recommended option. The higher the ad size, the higher the amount you can expect
The next thing is to select an Ad Type and you can select from Text or Display Ads or both. Click on next button and select your Ad Style to control the display of the text ads.
You can also select a custom channel feature to track the performance of your advertisement.
If ‘If no ads available’ option prompts, you can select to collapse the ad space or you can fill it with your own ad
Once the above options are selected, click on Save to get code button. A message will pop up as soon as you click on save, “Ad successfully created” and you can find your Ad code to integrate with your website. Remember to copy this Ad code, which will require in the next step.
Step 3 – Integrate Google AdSense to your WordPress Site
The first thing you need is to determine where you want to place the ad on your website or blog. A common place is a sidebar or a website, as you do not want to harm your customer experience by placing an ad in the middle of your website. The users or visitors would not be able to read find any content on your site. To add your Google AdSense on the sidebar, you can use WordPress widgets.
To do this, go to your WordPress admin dashboard and select Appearance > Widgets and drag and drop “Custom HTML” widgets available to the widget area. After successful placement, paste your Google AdSense code in “Custom HTML” to complete the process.
You can also take the help of AdSanity, a WordPress plugin to optimize your ads.
Congratulation, if you have completed the above steps successfully, your WordPress site is now ready to use Google AdSense.
Google AdSense is a great way to monetize your website or blog to earn money without investing any money or almost no effort. However, it can be quite challenging to earn a decent amount of money using AdSense. It is a gradual process, which takes time. You will have to make sure to keep updating your site and its content and makes it more interesting for the visitors or users for more clicks.