Looking from the viewpoints of businesses and customers, social media plays a vital role. In other words, social media analytics deals with the gathering of data from social media websites.  Then,  indulging in the process of analyzing those data with the help of various social media analytics tools.

These are software and web-based productivity tools which also helps businesses in carrying out decision-making strategies. Apart from this, social media analytics is primarily used to support a business’ marketing techniques and its customer support operations, which also aids in achieving the goals of your business.

Grow your business with these best social media analytics tools

Mentioned below are the best social media analytics tools that can greatly help your business stay a step ahead in terms of productivity and achieving your business goals as well.

1. Google Analytics


The world’s tech giant Google provides a tool called Google Analytics, which lets you track and analyze social media campaigns. The tool also allows you to measure and calculate social media Return On Investment (ROI).

The social media ROI is essential for the online marketing world and is greatly being used by many businesses. It is, in fact, a great tool that you can use to measure the effectiveness and value of social media marketing efforts by running campaigns via Google Adwords, Twitter, Facebook, Instagram etc. The Google Analytics tool can tell you how much revenue your company has gained through social media networks.

The Google Analytics is a free software tool and supports any business brand that has a website through which you carry out your business operations.

2. Gleam


This is another social media analytics tool that allows you to manage all your business campaigns from a simple and powerful dashboard. Through this effective tool, you can offer prizes and rewards to your visitors by simply organizing competitions and contests online. Online contests and competitions have more chances of attracting your visitors and further growing your business. You can use the social media network platforms for organizing online contests for your visitors and run your business campaigns effectively. The more response you get from your visitors, the better will be the ROI for your business.

If you have just started a fresh business, or you are already running one, this social media analytics tool can help your company or organization to advance in the market. All you need here is a website for your business and the social media analytics tool, which can be used in various social media platforms, such as Instagram, Snapchat, Pinterest, Twitter, Facebook, etc., in order to attract more visitors through running campaigns.

3. BuzzSumo


This is also a great social media analytics tool that not only analyses your business’ individual social media performance, but it also looks at how the content from your brand’s website performs on the social media network. Thus, if you want to see how many visitors have responded to your online campaign. Also, how many likes and shares your campaigns have received on Twitter, Facebook, Instagram, Pinterest, LinkedIn, etc. This social media analytics tool can provide you with detailed information.

The social media is an analytics tool. Apart from showing you the number of likes and shares in response to your online campaign. It also shows you the types of content that can be more profitable for your business. This social media analytics tool will the content that performs best on the social media network. That is based on the attributes of the length of the content, type, date published and much more. This analytic tool is a great choice for businesses that usually distribute their content on the social media network in order to reach out to more visitors.

4. Sprout Social


Sprout Social is a complete social media analytics management tool for your business. You can easily run your online campaigns and manage all the responses of your visitors with this dedicated social media analytics tool.

This tool lets you monitor profiles, locations, and keywords, and measure performance across all major social media networks, such as Twitter, Facebook, Instagram, Pinterest, Google+, LinkedIn, etc. With this tool, you can also schedule, draft, queue and publish posts on social media for your visitors.

You can use Sprout Social on your iOS and Android devices as well. It makes it easier for you to track and compare all your business’ online campaigns and visitors’ response across several platforms and through multiple social media profiles. Therefore, if your business is having multiple social media profiles on various social media network platforms. Then, the Sprout social media analytics tools is a great to help you earn revenues for your business.

5. ShortStack

shortstack analytic tool

ShortStack social media analytics tool primarily focuses on letting your business run campaigns. Also, generate revenue through online contests, quizzes, giveaways, promotions and user-generated content for your visitors. This social media analytics tool can be used on the social media platforms, such as Twitter, Facebook, and Instagram. With ShortStack social media analytics tool, your business will have a real-time analytics dashboard that will deliver the insights.

The ShortStack social media analytics tool also provides performance analytics.  That can help you manage the various online contests that you publish using the different social media platforms. This is an ideal tool for business brands that are constantly hooked on running social media contests for their visitors.

6. HootSuite


This is a comprehensive social media analytics tool that lets you manage, report and schedules your content posts on various social media platforms. With this tool, you can measure the impact of your social media campaigns through reports. You can have access to all your tracking reports from the dashboard of this social media analytics tool. It also lets you manage the performance of your team and attend to customer service issues.

The HootSuite social media analytics tool can be used on Twitter, Facebook, Instagram, etc., where you can easily run your business campaigns. Through this, you can see the reports of your performance in a user-friendly interface. You can create and organize social streams of your social content. Then you can easily share them with just a few simple clicks.

7. TapInfluence

TapInfluence analytic tool

This is a robust social media analytics tool. That lets you measure your efforts and track the performance of your online campaigns. It is a pretty neat tool and provides a simple and elegant user-friendly interface. So, as to give you the best experience in reaching out to your online visitors and get a response to your campaigns.

This tool is useful for large-scale business and influencer marketing campaigns. Tapinfluence is built to work on all major social media network platforms. Example of the social media network platform is Twitter, Facebook, Instagram, LinkedIn, Pinterest and YouTube. With the help of this tool, you can easily manage and analyze your online campaigns which play a key part in your social media marketing strategy.

Get these social media analytics tools for your business

These social media analytics tools can provide you with lots of inbuilt features. These analytics tools help you with reporting and analyze your data easily and efficiently.

These tools are for all business scales, whether it is an enterprise level or you own large organizations. These tools can also help you implement market strategies by organizing and managing online campaigns and getting responses from your visitors. Which can thus, also give you an opportunity to increase your revenue that you can generate from your campaigns.