Retail Industry
Smartphones are changing the face of retail business. Retailers can step-up their sales by using mobile-based shopping platforms. These shopping platforms can help consumers easily meet their needs related to product information, services, order, purchase, payment, etc.
Technology keeps progressing. One comes and replaces others. And it happens sooner than expected. Many people across the world have not still exposed to desktop computers at full and all of sudden, they met smartphones – the PC-in-pocket. These smart devices have got every possible feature which can replicate each of the functionalities of desktop PCs.
Smartphones took-over desktops
Smartphones took-over desktops unpredictably but, it happened just like any other technology does. Almost everyone welcomed smartphones. Now many businesses are planning to go online via smartphones and expand their operations. They have discovered that apps can help them attain greater exposure in the market. They have seen that apps provide customers with the easiest way to reach them online, place an order for the product/services and then make payment.
Mobility
Mobility is consistently shifting to the core of the entire web and computing technology. It has everything to be used in place of desktop and laptops. The whole online revolution seems to be moving around mobility and with apps, retailers can add a cutting edge to their business by putting their products/ services online. Mobile retailing, also known as m-Retailing and m-Tailing, can offer retailers with an effective means to do business.
Businesses
Businesses are seeking ways to leverage mobility making them more profitable. The good news is that a lot of things are taking place in m-retailing these days. It offers great opportunities to physical retailers who keep struggling with less number of customers and low sales.
When integrated into the shopping experience, mobile-based retailing make life easier of customers. Features like searching products, applying filters and making payment online help consumers effortlessly find the products of their choice and quickly check out by paying to them even when they are on the go.
Consumers feel contented when an m-retailing app suggests right products as per searches. Provides instant information as per the set parameters, at right time. A more enhanced m-retailing shopping store lets consumers select the products arrayed with a value related to health, wellbeing, ethical choice and respect for the environment.
The mobile-based retailing model is good for businesses. With the use of right mobile technologies, retailers and product manufacturers can increase their sales along with helping consumers easily find products of their choice, related information, and allied services.
Conclusion:
When users have sufficient information, they quickly come to decision and make purchases. Thus, The better an app provides information to users, the more it has chances to sell them.
Author Bio:- Sofia is a digital marketing expert in Rapidsoft Technologies, is a offshore software development company which provides Software for Education, Automation, Construction and Finance across the global. She loves to write on latest mobile trends, mobile technologies, startups and enterprises.